Skip to main content

Markup vs. Margin Calculator

Markup and margin are easy to confuse, and mixing them up can quietly cut your profit. Enter a cost to see the price and margin a markup gives you, and the price and markup you need to reach a target margin.

$
%
%

Example values

Margin at your markup

33.3%

Price at your markup
$150.00
Price for target margin
$166.67
Markup for target margin
66.7%
The price at your markup
  • Cost$100.0067%
  • Profit$50.0033%

These are example values, not industry figures. Adjust the controls to match your business.

Free, no sign-up. Everything runs in your browser and nothing you enter is sent anywhere.

How it works

Price = cost × (1 + markup). Margin = (price − cost) ÷ price. Price for a target margin = cost ÷ (1 − margin). Markup needed for a margin = margin ÷ (1 − margin).

Pricing a whole task? Use the flat-rate price calculator.

Frequently asked questions

What's the difference between markup and margin?

Markup is profit as a percentage of cost. Margin is profit as a percentage of the selling price. A 50% markup on a $100 part gives a $150 price, which is a 33.3% margin.

Can margin be 100% or more?

No. Margin is a share of the price, so it's always under 100%. Markup has no upper limit.