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Customer Lifetime Value Calculator

A first service call is rarely the last. Estimate what a typical customer is worth over the whole relationship, which is what a missed call or a lost customer really costs.

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Example values

Lifetime revenue

$2,625

Lifetime gross profit
$1,181
Revenue per year
$525
Lifetime revenue split
  • Gross profit$1,18145%
  • Direct costs$1,44455%

These are example values, not industry figures. Adjust the controls to match your business.

Free, no sign-up. Everything runs in your browser and nothing you enter is sent anywhere.

How it works

Lifetime revenue = average ticket × jobs per year × years as a customer. Lifetime gross profit = lifetime revenue × gross margin. That’s the real value at stake when a first call goes unanswered; see the missed call cost calculator.

Frequently asked questions

What is customer lifetime value?

The total revenue, or profit, a typical customer brings over the time they keep using your business.

How do I estimate years as a customer?

Look at how long past customers kept booking with you. If you don't have the data, use a cautious estimate and update it later.